Farida Serageldin Kamel is a multidisciplinary designer, visual artist, and independent researcher based in Cairo, Egypt. Her current projects explore various forms of new media and the complexities of what it ultimately means to be a woman and a human in the age of technology. With a primary focus on curating and crafting cross-platform experiences, her approach is rooted in ontological and intersectional feminist studies and informed by her background in computer science and her own lived experiences.

As a graphic designer, she specializes in bringing new and existing brands to life through interactive web design, smooth motion graphics, and meticulously crafted visual and verbal identities.