Cleajour is a science-based skincare and haircare brand that set out to redefine self-care for the everyday Egyptian woman. The products are formulated with science-backed ingredients and probiotics that are clinically proven to improve skin and hair texture by supporting a skin and hair microbiome that is healthy and balanced.

My task was to create a full visual identity that matched the quality of the product and communicated modernity, simplicity, effectiveness, and a balance between science and playfulness.