UPP& is a design and business development startup that aims to empower ambitious SMEs and Tech startups to become industry leaders. Throughout the project, I worked closely with the startup leaders to craft a compelling brand identity to help them stand out in a way that is dynamic and light-hearted but still communicates the expert guidance the agency has to offer to its clients. Here, the use of a vibrant color palette is juxtaposed with note-like lines, communicating the unique mix of strategy and playfulness. The result is a powerful brand that resonates with its target audience on both a local and global scale and positions them for growth.
Scope:
Branding
Creative strategy
Motion graphics
Social media
When creating a classification framework for visual anthropological research, the idea was to give insight into the relationships between personal identity and food behaviors, accounting for food idioms, national habits, origin stories, and well-loved flavors.
